Johnny Cupcakes has the type of look and name that will fool you if you don’t see more than one product. Starting out as a joke, from the trunk of a beat up 89′ Toyota Camry; the college drop out drug and alcohol-free lifestyle turned down a lot of investors. Taking countless risks kept his shirts out of heaps of chain stores. Johnny, could of made a TON of money real quick, but he chose quality over quantity. This is my definition of branding, it’s more then a design, with a consistant use of colors, layouts and fonts. It’s about brand integerity.

Johnny Cupcakes took their branding to a whole other level, and it’s not like something like this hasn’t been done before it’s just not done often. It’s takes a lot of confidence to brand your brand around one theme, but if you do it right and show that you believe in it, the followers will come. Trend is one thing that comes and gos, but maintaining a core identity, theme, and product to perfection is what will make your brand stick around. I’m no guru (yet), I just call it how I see it!

navigation bar of johnnycupcake.com

dope props

concept

accessories - gift box

accessories - key chain

kitchen/store - dope!

Official Johnny Cupcakes Online Shop

http://johnnycupcakes.com/shop

Online Ordering of your favorite goods 24/7!!!
johnnycupcakesclothing@gmail.com

Locations
Johnny CupCakes Boston
279 Newbury Street
Boston, MA 02116
USA
(617) 375-0100

Sun-Thurs 10-8
Fri+Sat 10-9

Johnny Cupcakes LA
7959 Melrose Ave
Los Angeles, CA 90046
USA
(323) 653-2253

Sun-Thurs 11am-7pm
Fri+Sat 11am-8pm

Johnny Cupcakes Hull (Headquarters)

17 D Nantasket Road
Hull, MA 02045
USA
(781) 925-0700

Mon-Sat 9am-8pm
Sun 10am-6pm