The 5th anniversary of the Music Festival at Lincoln Park called for an update in marketing and design, with social media taking a front-and-center role. First we started with a new design that includes a brighter and bolder color scheme to grab attention. We kept some of the old branding elements from the previous year to maintain familiarity, but the goal was to make a flier can also serve as a keepsake. The “5″ is the eye-catching feature in the image, and we will use a silver treatment to give this flier a little more value.

The big digital piece of this project centers on a landing page on the Lincoln Park site dedicated to the Music Festival, which serves as a portal to the festival’s social media. From here viewers can view and download the itinerary and have one-click access to all of the festival’s social features, including a flickr photo gallery, Youtube videos from last year’s event, and real-time updates on Facebook and Twitter. If you went last year, you can talk about your favorite acts and your plans for this year. If you’re new to the event, join the conversation and hear about must-sees directly from the fans.